Why You Need Self Branding to Create the Freedom Lifestyle of Your Dreams
If you’ve thought about creating an online income, you’ve likely heard that self branding is the way to go. But what exactly is self branding and why do you need it??
Last year I was toiling away with my travel blog. I was writing stories about amazing trips I had taken, and super-helpful tips I had learned … but nobody seemed to care.
Sure I was getting visitors, some interaction and even a few subscribers, but it just felt like something was missing.
About 6 months ago I hired a branding coach who helped me gain a lot of clarity and confidence!
Marketing vs Branding
Like a lot of people I was told to “get out there and market yourself” and “you are your brand”. This sounds great on the surface, but what does any of it really mean?
It turns out there’s a HUGE difference between marketing and branding, and one won’t be successful without the other.
You don’t just want to be seen, you also need to be heard … but it goes beyond that to making sure the right people are hearing you.
In fact, powerful self branding can be broken down into 5 keys.
As with anything that matters in your life, your self branding success depends on your game-plan.
You’ll want sort-term and long-term goals that will help you focus on your destination. This is more than picking some tactics to use, like Facebook ads or Instagram hashtags.
It’s all about creating a solid foundation for your brand that you can leverage to increase your results.
Cast Your Vision
Where do you see yourself and your online business in the next 6 months? 1 year? 5 years?
Are you a keynote speaker? Author? World traveller?
How will you make it all happen?
Self branding helps lift the fog and discover how crafting the right brand can help you achieve the freedom lifestyle of your dreams.
What Really Matters
Every successful brand matches everything it does to what matters most to the person or company that owns it.
Before you can start attracting your ideal customer you need to figure out exactly what you stand for.
What makes you tick? What lights you up? What turns you off?
The deeper you go with this piece of self branding, the easier you’ll be able to make important business decisions moving forward.
Find Your Audience
Your ideal audience is out there looking for you. It’s up to you to find where they’re hiding and give them what they want.
The perfect self brand will know more about what your audience is thinking than they are aware of. You’ll be able to provide answers to important questions they didn’t even know they had. They’ll think you’re a mind-reader.
Understanding your specific target will guide all your content and communication to create a loyal fans and happy buyers.
Craft Your Message
Everything you do and say represents what you’re all about and why anyone should care, so it’s important to be clear and consistent.
You need to learn how to communicate your brand in 20 words or less to quickly let people know who you are and what you stand for (and what you don’t!). Then take that statement and sum it all up in a quick and memorable tagline.
With this clarity, you never again need to be afraid of the ever-present “what do you do” questions. Not only will you be able to answer, but you’ll leave them wanting to know more.
Self Branding Is The Key
Self branding doesn’t happen overnight, and you really can’t do it alone.
Hiring a branding coach was the best thing I’ve done for my online presence. I now have laser-like focus on who my audience is, what they want, where they hang out, and how I can best serve them.
My branding coach has recently relaunched here amazing Brand Foundation course to show you how to create more influence, impact & income with a pro online brand.
If you’re brand new to the online world, or just looking for some clarity in your brand, I’d highly recommend this course (and I’m not even an affiliate for it!).
Self branding was what took me from “just another travel blogger” to “helping adults create an online income that travels with you”!
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Be sure to comment below and let me know how self branding has helped your online business!
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